When the Doors Close: Promoting Academic Library Services in a Remote Environment through Strategic Storytelling

During times of upheaval, storytelling can become a bridge to establish organizational trust and convey essential service information. When the doors University British Columbia Library’s physical branches closed in March 2020, work performed by librarians library staff across campus didn’t stop—instead, it pivoted, shifted expanded. UBC Library's Communications & Marketing team created three-part story series strategically draw focus wider community promote these new adapted services reinforce library’s role research, teaching learning. Using this as case study, article explores how craft pitch compelling academic story.